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Madi Sports

Madi Sports approached me with something bigger than a typical e-commerce project. They stock an extensive range of globally recognized sportswear and footwear brands including Nike, Adidas, Reebok, and others, catering to men, women, and kids across the UK. With a catalog that large and brands that well-known, the store had to do justice to the products it was selling. The priority was building something fast, structured, and commercially ready from day one.

Shopify
Google Ads
Facebook Pixel
Google Analytics GA4
Ads Conversion Tracking

Client’s Brief

Running a multi-brand sportswear store comes with its own set of demands. The client came with a specific set of requirements:

 

  • A storefront that could organize a large multi-brand catalog without overwhelming the shopper
  • Separate collections broken down by brand, gender, and category for a more intuitive browsing experience
  • A bundle and mix-and-match feature to give customers more buying options and drive higher order values
  • Advertising and conversion tracking across Facebook, TikTok, Google, and Microsoft all working in sync
  • Customer reviews displayed on product pages to add credibility and reduce buying hesitation
  • A reliable, frictionless checkout backed by every major payment method

What I Delivered?

  • Shopify: Built the entire store on Shopify, handling everything from product management to checkout configuration
  • Fast Bundle: Set up bundle and mix-and-match deals to give shoppers flexible buying options
  • Judge.me: Brought in a product review system to put genuine customer feedback 
  • Facebook Pixel & TikTok Pixel: Wired up conversion tracking on both platforms to feed accurate data back into the client’s ad campaigns
  • Google Analytics GA4: Gave the client a full view of traffic patterns, shopper behaviour, and store performance over time
  • Google Tag Manager: Centralized all tracking scripts in one place, keeping the codebase clean and easy to manage
  • Microsoft Advertising & DoubleClick Floodlight: Extended the paid advertising reach beyond Meta and into Microsoft’s ad network
  • Cloudflare & Imgix: Combined CDN delivery with intelligent image optimization to keep the store fast and visually sharp across every device
  • HSTS: Locked down all connections to HTTPS to keep customer data protected across every page
  • Payment Processors: Covered every major payment preference so nothing stands in the way at checkout
  • LazySizes & Priority Hints: Kept image loading smart and efficient across a large and image-heavy product catalog
  • Masonry: Structured the product grid to display cleanly across all collection pages

Technologies Used

  • Shopify: Built the entire store on Shopify, handling everything from product management to checkout configuration
  • Fast Bundle: Set up bundle and mix-and-match deals to give shoppers flexible buying options
  • Judge.me: Brought in a product review system to put genuine customer feedback 
  • Facebook Pixel & TikTok Pixel: Wired up conversion tracking on both platforms to feed accurate data back into the client’s ad campaigns
  • Google Analytics GA4: Gave the client a full view of traffic patterns, shopper behaviour, and store performance over time
  • Google Tag Manager: Centralized all tracking scripts in one place, keeping the codebase clean and easy to manage
  • Microsoft Advertising & DoubleClick Floodlight: Extended the paid advertising reach beyond Meta and into Microsoft’s ad network
  • Cloudflare & Imgix: Combined CDN delivery with intelligent image optimization to keep the store fast and visually sharp across every device
  • HSTS: Locked down all connections to HTTPS to keep customer data protected across every page
  • Sentry: Plugged in real-time error tracking so any technical issues on the storefront get flagged and caught early
  • Open Graph & HTTP/3: Set up social sharing previews and enabled a faster, more efficient page loading protocol
  • Payment Processors: Covered every major payment preference so nothing stands in the way at checkout
  • LazySizes & Priority Hints: Kept image loading smart and efficient across a large and image-heavy product catalog
  • Masonry: Structured the product grid to display cleanly across all collection pages
  • jQuery & core-js: Took care of front-end interactivity and made sure everything ran consistently across different browsers

The Outcome

  • Madi Sports went live with a store that could genuinely hold its own in the UK sportswear market. 

    • The structured multi-brand catalog made it easy for shoppers to find what they were after without digging through irrelevant products. 
    • The bundle feature opened up a new way for customers to buy and gave the client a straightforward tool to increase basket sizes. 
    • With tracking live across four advertising platforms from the very start, the client had full visibility into campaign performance without any guesswork.
View Live Website

Client Review

“We had a lot going on with this store. Handling multiple brands with a large product range was becoming a hassle. But amazingly, everything was managed without becoming a problem. The store came together exactly how we wanted it. Great Work!!”

— Madi Sports, Rochdale, Manchester, UK

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